Customers value authenticity more than ever. Executives must now connect emotionally on social media, echoing their company’s values and purpose, in order to generate trust and loyalty.
Raoul Davis, Partner at Ascendant Group, a global CEO and corporate branding firm, shares three great tips for CEOs to improve their branding in the Forbes article, “Executive Branding: The Importance Of Communicating Values To Increase Emotional Connectivity.”
