Do you think selling yourself in a job interview is “selling out?” I hear this from clients from time to time: “I hate the idea of marketing to prospective employers. I am just me. I shouldn’t have to ‘sell myself’ to get a job!” I think the problem is that our definition of marketing conjures…
A very common complaint I hear from executives who call me for the first time is that they have been sending out their executive resume for several weeks or months with no response. This creates mounting frustration for the executive whose question then becomes, “what is wrong with my executive resume?” In my 17 years…
Taking control of your career trajectory is a trend that is becoming more prevalent with each year. But how exactly do we “take more control” of our career? The answer is: the same way businesses take control of their growth and profitability. Many of us spend a considerable amount of money on education in our…