I was recently reading Joan Stewart’s “The Publicity Hound” ezine, and noticed a tip on how to set up email subject lines for small business owners to garner media attention.

Joan writes:

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3. Email Subject Lines

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When you email a pitch or press release to the media, you have one or two seconds to catch their attention with your subject line.

Publicist Michelle Tennant, of Wasabi Publicity, sometimes flags the media by using these phrases in her subject line, just before the actual headline:

–Last-minute:

–Look:

–Media alert:

–Local:

It works. Michelle, one of the first graduates of The Publicity Hound Mentor Program, has an outstanding track record of scoring major media hits for her clients in top-tier media outlets.

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…This got me thinking about applying the same strategies when in a job search. To grab a decision makers attention, you could state:

Local:

Attention:

Operations expert:

Candidate:

Available for interview:

…just a few ideas off the top of my head. Can anyone think of additional attention catchers?