Interesting article in Forbes about CEO’s growing comfort with using LinkedIn. I think this is a natural growing trend that will not be reversed. One thing they didn’t mention in this article that I clearly see is that it is lonely at the top! Executives often feel secretly marginalized in their career transitions because there are simply fewer networks, avenues and opportunities for Executive Vice Presidents, C-Level Executives and Board Openings.
Linked in finally gives executives a way to explore, network and connect. Used correctly, LinkedIn is a very underrated way of capturing a niche audience. I talk about that here: LinkedIn for Executives.
You can read the article here:LinkedIn Is Top Social Network for CEOs
And if you want more great information on how to optimize your LI profile to pull executive jobs to you – you can read this recent article published by the Harvard Business Review.
