Why should you care about creating mini-celebrity status when it comes to your executive career? Because self-marketing in your area of expertise can have multiple career benefits for you including:
- Potential exposure to future executive “dream” positions – they contact YOU!
- Establishment as an expert in your industry
- Widening your network
- More ability to garner positive references and testimonials
- More control over who you work with and how you work
Certain aspects of this list will stand out as meaningful to different people. The real point is, managing your career gives you options you may not have had otherwise.
So where do you start? Here are three quick and easy tips:
Tip #1: Get a Platform
It’s easy to create a platform to express your opinion and ideas in your area of interest or industry by starting your own blog. WordPress.com is free and setup is easy, even if you are like me and not technical.
Another option is to utilize LinkedIn Publisher (connect with me!). LinkedIn is a business-oriented networking site, so it’s perfect for sharing industry news, insights and expertise. You can also use Groups to answer questions other business people are asking on various topics. A quick way to establish your credibility!
For more on utilizing LinkedIn, check out my blog article, LinkedIn for Executives: Tips VPs to CXOs MUST KNOW to Leverage the Power of LinkedIn.
Tip #2: Rub Shoulders with High Performers in Your Industry
Get involved in a corporate volunteer group or industry association. These are two wonderful portals filled with people that care deeply about industries and issues – just like you! Not only will this broaden your networking circle but it will keep you growing in your career.
And remember, if you attend an industry luncheon to listen to a great speaker, introduce yourself to him or her after their presentation. Give them your business card as well – and gulp, ask for theirs! It’s the little things you do as you “put yourself out there” to be open to new opportunities, friendships and possibilities that will pay off in the long run.
Tip #3: Grow Your Knowledge Base
What was the last certification you received? How about ongoing training?
I recommend making sure that each year you commit to 2-3 actions that will result in learning a new tool for your trade. How about starting with that one training, certification or learning experience that has been in the back of your mind to master! You know the one I’m talking about. And check with your employer’s ongoing education benefits to find out if your training might be a covered expense.
Bonus Tip: More Social Networking
Remember that LinkedIn’s not the only game in town when it comes to establishing thought leadership and broadening your network. For quick and tangible insights on the top 3 social networks for job seekers, check out 25 Career Experts Reveal Their Top Social Networks for Job Seekers.
Establishing mini-celebrity status doesn’t mean you have a gigantic ego. It’s simply a wise business move that opens doors of possibility for you. You will be amazed how putting these simple tips into action will quickly change up your career status!
