We’ve all met someone we didn’t entirely trust or believe what they say. Often, it’s because the person comes across as inauthentic; they say one thing but do another, pretend to be someone they’re not, or behave differently depending on who is in the room. In an executive job transition, portraying this image can cause…
I’m honored to be featured in the latest Forbes article on ways executives can demonstrate empathy and remain on brand in “16 Tips For Keeping Your Brand’s Tone Appropriate During A Crisis.” Mary Elizabeth Bradford is a member of the Forbes Coaches Council. You can read all of her articles as Forbes Contributor by visiting…
Customers value authenticity more than ever today. Executives must now connect emotionally on social media, echoing their company’s values and purpose, in order to generate trust and customer loyalty.