Historically, the 2 essential job seeker marketing documents have been the value proposition letter (VPL) and the resume. While these two items remain the foundation of an effective job search, having a professionally branded and well-rounded set of documents and online representations will put you at the top of the call list, especially when combined with customized job search strategies. Speed up your job search and book some interviews by portraying a unified, intriguing, and engaging image through your job seeker marketing materials, starting with these 5 items:
- Initiate a conversation with a VPL or cover letter. Keep it brief and informative. The VPL is not the place for your whole life story but rather key highlights that summarize your credibility and value. It should be short by design and succinctly tell your reader who you are and why they should care; short gets read.
- Tell your story with a strategically branded resume. In many cases, this will be your first impression with recruiters and must summarize your qualifications, employment history, and accomplishments in a way that strategically aligns your goals with your targeted title and industry.
- Get on board with a LinkedIn profile. Even if you are reluctant towards social media, the pandemic has elevated LinkedIn to a must-have level. Mid- to senior-level executives are expected to have a LinkedIn profile and setting up your profile effectively can prove to be an advantageous instrument in your transition.
- Tell your story with an executive biography. A biography is a versatile way to work a commentary into your job seeker marketing documents. It complements the resume in a narrative fashion that can also be used in business plans, VC firm submissions, management consulting, board submission nominations, board-level interviews, speaking engagements, and submissions for awards, advanced degrees, major media consideration, etc.
- Expand your online presence with a website. A professional personal website is beneficial if you are vetting national or global positions, and because it is available 24×7, it is a great passive networking tool. Websites tend to be viewed by decision-makers, and LinkedIn profiles tend to be viewed by recruiters. For more details, check out our Online Marketing
Above all, do not submit outdated job seeker marketing documents. Obsolete information will cause more confusion and raise more questions than any recruiter or decision-maker has time to ask. The primary objective in your CxO job search should be communicating authentic, accurate, and up-to-date information. To find out how we can help you modernize and keep your documents current, book a complimentary and confidential call with us here.