Cohesive, branded career marketing documents are vital to any executive job transition. These documents include the value proposition letter, resume, LinkedIn profile, and executive biography. One document that tends to get overlooked but can have an unexpectedly high impact is the testimonials.
Sometimes referred to as an endorsement, employment reference, or letter of recommendation, a testimonial is ultimately an expression of appreciation or esteem by a professional contact.
The purpose of a testimonial is to provide social proof of your knowledge, skills, abilities, and thought leadership. Testimonials essentially serve the same purpose as consumer reviews on Google: they build trust in the seller—or in the context of an executive job transition, the candidate.
Here are 4 ways you can integrate testimonials into your career marketing documents to boost your executive job transition.
How to Integrate CxO Testimonials into Your Executive Job Search
- Dedicate a separate document to your endorsements. A fully branded endorsement document will round out your career marketing documents, draw attention to the valuable information, and make you stand out against other candidates by painting a complete picture for your readers.
- Collect both qualitative and quantitative testimonials. To portray a well-rounded CxO leader, you want personal testimonials that speak to your reader’s heart and some that are more focused on data and logic.
- Work testimonials into your executive resume—sparingly. Don’t go overboard. The purpose of your CxO resume is to communicate your experience, accomplishments, credentials, and qualifications. A testimonial or two (if short) can be a nice add-on as an eye-catching visual or to fill a gap at the end of a page, but they should not overpower the other information.
- Ask esteemed colleagues. You can ask almost any professional contact, including current and former managers, employees, customers, and clients, but be sure to prioritize the individuals who will speak most highly of you.
To find out how we can help you integrate testimonials into your career marketing documents and boost your job transition, book a complimentary and confidential call with us here.
