Cohesive, branded career marketing documents are vital to any executive job transition. These documents include the value proposition letter, resume, LinkedIn profile, and executive biography. One document that tends to get overlooked but can have an unexpectedly high impact is the testimonials.
Sometimes referred to as an endorsement, employment reference, or letter of recommendation, a testimonial is ultimately an expression of appreciation or esteem by a professional contact.
The purpose of a testimonial is to provide social proof of your knowledge, skills, abilities, and thought leadership. Testimonials essentially serve the same purpose as consumer reviews on Google: they build trust in the seller—or in the context of an executive job transition, the candidate.
Here are 4 ways you can integrate testimonials into your career marketing documents to boost your executive job transition.
How to Integrate CxO Testimonials into Your Executive Job Search
- Dedicate a separate document to your endorsements. A fully branded endorsement document will round out your career marketing documents, draw attention to the valuable information, and make you stand out against other candidates by painting a complete picture for your readers.
- Collect both qualitative and quantitative testimonials. To portray a well-rounded CxO leader, you want personal testimonials that speak to your reader’s heart and some that are more focused on data and logic.
- Work testimonials into your executive resume—sparingly. Don’t go overboard. The purpose of your CxO resume is to communicate your experience, accomplishments, credentials, and qualifications. A testimonial or two (if short) can be a nice add-on as an eye-catching visual or to fill a gap at the end of a page, but they should not overpower the other information.
- Ask esteemed colleagues. You can ask almost any professional contact, including current and former managers, employees, customers, and clients, but be sure to prioritize the individuals who will speak most highly of you.
To find out how we can help you integrate testimonials into your career marketing documents and boost your job transition, book a complimentary and confidential call with us here.
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C-suite and Board-level executives that have professionally polished, well branded and strategically aligned resumes and LinkedIn profiles not only enjoy easier transitions, more interest, and robust offers—often 25% to 75% above their previous compensation plans—they gain the competitive edge and strategies they need to manage their C-level career transitions as well as they run their companies. Let us take the guesswork out of your next C-level transition. Click here to set up a 15-minute introductory call. We are interested in learning more about your goals and to see if we can help. We offer several executive resume writing services including coaching; LinkedIn optimization; executive recruiter, private equity and venture capital distributions; and strategy-focused private coaching sessions.
Mary Elizabeth Bradford is the Founder and Executive Director of CEOresumewriter.com and Maryelizabethbradford.com and a past executive recruiter. A thought leader in the career services industry for over 20 years, she holds 5 distinct advanced certifications for senior-level resume writing, online branding and executive-level job search coaching (CERM, CMRW, CARW, MCD, NCOPE). She has been seen and heard in major media including Forbes, Time, WSJ, Newsweek and NBC affiliate stations. She holds 2 CDI TORI awards and is a top tier judge for the elite CDI TORI awards for four consecutive years. Mary Elizabeth Bradford’s elite team of award-winning, certified, top executive resume writers, former top executive recruiters, and global HR executives help many of the world’s premier C-suite, board members and thought leaders secure the transitions and compensation packages they want. She works with clients all over the globe.