A record number of employees are leaving their jobs, citing the desire for purpose-driven work as a significant contributing factor to their decision. More and more employees—including CEOs, COOs, CDOs, CFOs, CMOs, CIOs, CTOs, CHROs, and other CXO executives—need to understand and feel aligned with their organization’s core corporate purpose and believe that they are contributing to the greater good.
Corporate purpose is why an organization exists. It is the inner drive, long-term vision and value, and emotional interactions across business and societal contexts. It’s one thing to have a well-written purpose statement, but to fulfill employees’ need for purpose-driven work, the organization must live and breathe that purpose in every decision, strategy, process, and procedure.
The difficulty organizations face is that there are infinite opportunities for the corporate purpose to be misconstrued, incorrectly translated, or even ignored. Enter: the CPO. Executives who are interested in a CPO role will be challenged with targeting their CEO resumes to such a relatively new role with such a meaningful impact.
If you are interested in pivoting into a CPO role, take a fresh look at your knowledge, skills, and abilities under the lens of what the role entails.
How to Leverage Yourself as a CPO
Focus on accomplishments and achievements where you:
- Ensured the work being done had meaning and helped employees understand why their work matters.
- Educated and inspired action towards the mission, vision, and values within your realm and cross-functionally.
- Connected the organization with audiences who share the same vision and values.
- Portrayed a consistent and authentic purpose that inspired trust from consumers, employees, and investors.
- United team members and leaders around the company’s brand, shared beliefs, and goals.
To find out how we can help target your CEO resume to a CPO role, book a complimentary and confidential call with us here.