C-Suite Job Transitions: Is it Time to Rebrand your Candidate Persona?

In light of all the employment and economic turmoil in the world right now, it might be worth taking a step back and re-evaluating your job transition activities. Is it time for a rebrand? Ask yourself these questions:

  • How many executive resumes have you sent out in the past few months?
  • How many replies have you received?
  • Is your resume missing the mark by failing to speak to your target audience or falling short of communicating and selling your skills and abilities?
  • What do you say when someone asks about your strengths and achievements?
  • Do your career marketing documents reflect you authentically and accurately as a viable and desirable candidate?

If you feel like you are struggling in any of these areas, you might benefit from some soul-searching and rebranding of your candidate persona. Regardless of what is happening around you and the world, you can still be sure of your value and what you bring to potential employers and professional prospects, but it’s your job to send the right message. By taking ownership of your professional brand and sending a unified message to your executive network, you will attract opportunities that are in line with your career goals. The list below is a good place to start.

Where to Start with Your C-Suite Rebrand

  1. Reflect on your career and accomplishments. Identify your proudest moments throughout your career and write them down. Quantify them where possible, but don’t be afraid to think beyond the numbers and about the difference you have made in people’s lives, as well.
  2. Look yourself up online. Ideally, anything you find online with your name attached will drive professional connections and opportunities. Scrutinize anything you find to make sure it aligns with the professional brand you want to portray.
  3. Take control of your online representation. Write your LinkedIn profile and get a personal website that you maintain and update regularly. Proactively managing your digital footprint will profoundly impact the types of opportunities you receive.
  4. Enhance the appearance of your career marketing documents. Just like getting a new haircut or wearing a new outfit to an event, having a fresh new look for your executive resume, value proposition letter, executive biography, and other career marketing documents can solidify your professional image.
  5. Enlist the help of a professional. Sometimes it’s simply too difficult or too time-consuming to write about yourself. Consider working with an award-winning executive resume writer to help you convey a unified brand presence and expedite your job transition.

To find out how we can help rebrand your candidate persona and career marketing documents, book a complimentary and confidential call with us here.

Mary Elizabeth Bradford is the Founder and Executive Director of CEOresumewriter.com and Maryelizabethbradford.com and a past executive recruiter. A thought leader in the career services industry for over 20 years, she holds 5 distinct advanced certifications for senior-level resume writing, online branding and executive-level job search coaching (CERM, CMRW, CARW, MCD, NCOPE). She has been seen and heard in major media including Forbes, Time, WSJ, Newsweek and NBC affiliate stations. She holds 2 CDI TORI awards and is a top tier judge for the elite CDI TORI awards for four consecutive years. Mary Elizabeth Bradford’s elite team of award-winning, certified, top executive resume writers, former top executive recruiters, and global HR executives help many of the world’s premier C-suite, board members and thought leaders secure the transitions and compensation packages they want. She works with clients all over the globe.

If you are a Director, VP, CxO, or Board Member interested in an executive resume package or working directly with Mary Elizabeth, click to schedule a complimentary 15-minute call.