What comes to mind when you hear “executive career marketing documents?” Likely, the first things you think of are an executive resume and a value proposition letter. If you think about it for another second or two, you may come up with a LinkedIn profile and executive bio. One of the least thought-of and underrated components of an executive job transition is a personal website.
Don’t let the word “personal” mislead you. This website should still cover your professional accomplishments, thought leadership, and executive career history. Here is why you will want to add a website to your executive job transition repertoire.
Why You Need a Website as Part of Your Executive Career Marketing Documents Portfolio
- Owned media. Unlike your LinkedIn profile, you have complete control over your website. Although unlikely, LinkedIn could disappear or change access with little notice, and there is nothing users would be able to do about it. A personal website increases your owned media; the more owned media you have, the better.
- Further to the above, you can use your website to create more owned media. You can incorporate a professional blog, webinars, events, examples of your work, and testimonials. These things increase owned media and have the benefit of demonstrating your industry thought leadership.
- Digital footprint. Every online activity leaves an impression, and potential employers have access to the internet, which means they can look you up online. Not only does a website increase your online presence and searchability, but the fact that you are in control of it means you can use it to manage your digital footprint.
- Branding & personalization. A personal website is far more customizable than LinkedIn. You can design it to match your executive resume, value proposition letter, and other executive career marketing documents, presenting a unified professional image.
- 24-hour access. Most executive job transition activities are active. You spend valuable hours networking, sending out resumes, and seeking opportunities. A website turns your job transition into a 24/7 affair, passively communicating your value proposition to anyone looking.
- Landing page. You can use your website as a primary landing page that links to everything else—articles, publications, features, social media, presentations, etc. You can even make your executive resume available, essentially creating an entire online portfolio.
To find out how we can help elevate your executive job transition with a personal website, book a complimentary and confidential call with us here.
